Aspen Dental
My role
Brand identity, Illustration, Campaign, Editorial, Social media, Packaging, Digital
Design team
Ryan Paule, Sue Winter, Trevor Davies, Dan Lee, Kyle Green, Simone Shafer, Ian Koenig
Year
2019 - 2022
From 2019 to 2020, our brand design team at Aspen Dental underwent a comprehensive brand refresh.
With more than 900 locations, Aspen is the largest Dental Services Organization in the US. It had been around for 20 years but their visual identity is still looking outdated and stuck in the 90s. I worked with the teammates through the ideation and development of a new visual identity system.
Aspen Dental rebrand video.
Credit: Kyle Green & Dan Lee
Masking devices
Happy Holidays 2020
My Holiday illustration being used in video
Video by Kyle Green
Motto aligners
Motto aligners is a sub brand by Aspen Dental. I was tasked to recreate their aligners packaging design to give it a fresher and more customer friendly look.
I along with other teammates contributed in the brand refresh under Sue and Paule’s creative direction, and the rest of the project (emails, print collaterals, social ads, packaging and holiday illustrations are solely designed by myself.)